Why is making lasting changes in our companies, communities, and lives so hard? In Switch, the Heaths show how everyday people – employees and managers, parents and nurses – have united both minds and, as a result, achieved dramatic results. We are bringing Switch PDF: How to Change Things When Change Is Hard Pdf on our website.

Switch Pdf Review:

The primary obstacle is a conflict built into our brains, say, Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. The rational mind and the emotional mind—compete for control. The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping

The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. The lowly medical interns managed to defeat an entrenched, decades-old medical practice endangering patients.

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or your waistline. The manager transformed a lackadaisical customer-support team into service zealots by removing a standard customer service tool.

About The Author:

Chip Heath is a professor of Organizational Behavior at the Graduate School of Business at Stanford University. He co-wrote a book titled Switch How to Change Things When Change Is Hard with his brother Dan Heath.

Dan Heath is a Senior Fellow at Duke University’s CASE center. Dan has an M.B.A. from Harvard Business School and a B.A. from the Plan II Honors Program at the University of Texas at Austin. He co-wrote a book titled Switch: How to Change Things When Change Is Hard with his brother Chip Heath

Switch PDF Features:

• We are bringing Switch: How to Change Things When Change Is Hard Pdf on our website with high-quality fonts
• This book has 320 pages and got an excellent user score of 4.02 on Goodreads